.Article Views: 15.Ever questioned just how an electric designer winds up managing an influencer advertising and marketing platform? Jonathan Eg, Chief Executive Officer of Partipost, splashes the tea on The Adrian Series.Key takeaways:.Why trading protocols triggered being alone (and a profession pivot).The magic formula: authenticity + congruity = influencer excellence.B2B influencer advertising in Asia: It is actually happening, however gradually.AI influencers: Cool, yet most likely will not change your BFF's Instagram.The repayment trouble afflicting influencer advertising and marketing (as well as exactly how Partipost is tackling it).Fun simple fact: Jonathan's father looks forward to Mondays. Yes, you read that right.Bottom line: The influencer advertising yard is actually developing quicker than you can state "swipe up." Coming from micro-influencers to AI characters, the game is actually changing-- yet authenticity still preponderates.Therefore, just before you underrate that pal along with 200 fans as "not important," always remember: around the world of nano-influencers, your bestie could just be actually the next major trait.Tune in for more influencer knowledge as well as maybe grab an idea or 2 for your very own Instagram video game!